Build
From a thought to a business worth starting.
- A founding interview that understands you and your idea
- An honest verdict: build it, rebuild it or rethink it
- A brand name drawn from your own story
- A website blueprint — and BASI to build it
NewTalk to it in Pidgin, Yoruba, Igbo or Hausa
Tell it the idea.
It tells you the truth.
RHEGA is the AI business partner that interviews you, says no when an idea won't work, shows you the version that will — then runs the business with you every day.
Free to start No sign-up to try Built for your phone
9:41100%
That story matters. Who is the very first person who'd pay?
Young professionals in Lekki who miss home food.
Good — that's specific. What will one pack cost them?
Business DNA · 9/16
TodayMoneyGrowBusiness
One partner, from the first idea to the hundredth customer.
Manage
Every naira, every day, without a spreadsheet.
- Log a sale in two taps
- Profit, margins and what each customer really costs
- Product autopsy: what actually makes money
- A daily mission and a two-minute check-in
Grow
Learn what works. Prove it. Do more of it.
- Content Lab reviews your posts before you publish
- Social insights from your real numbers
- Experiments that turn opinions into facts
- Funding matched to your business, plus mentors
The moment the numbers stop adding up is when you need a partner, not a cheerleader.
Most AI tells you what you want to hear.
RHEGA is built to disagree — kindly, bluntly or like an investor in a bad mood. Your choice. It will never hide a problem that could cost you your savings.
A typical chatbot
Great idea! Here are 10 marketing strategies to get you started…
Rethink itI'm going to stop you here.
Bottled water at ₦2,000 competes with sachets that cost a fraction. Nobody pays a premium without a reason. Let's change who it's for: events, offices, branded bottles.
Cheapest test: pitch branded bottles to 5 event planners this week. Two deposits, and we build.
Everything a small business needs. Nothing it doesn't.
Money that tells the truth
Revenue flatters. RHEGA shows what each product really earns after packaging, delivery, fees and the ads it took to sell it.
Revenue₦500K
After product & packaging₦260K
After delivery & fees₦158K
After paying for customers₦42K
Talk, don't type
Answer with your voice. Your partner speaks
EnglishNaijáYorùbáIgboHausa
Consistency, built in
A morning mission, a two-minute evening check-in, a streak worth protecting — on your phone or WhatsApp.
Hook 8.1Clarity 7.4CTA 4.2
Content Lab
Show your partner a video before you post. Honest scores, a stronger opening, a caption that sells.
Experiments, not guesses
“Will people pay ₦9,000?” becomes a 14-day test with one number and an honest result.
7/10Pre-orders from Lekki offices On pace · 5 days left
Your website, built by BASI
RHEGA writes the full blueprint from what you've told it — pages, copy, colours, payments. One tap sends it to BASI to build.
Funding & mentors
Grants, loans and accelerators for Nigerian founders — matched to your business, with your application drafted from what RHEGA knows.
Start free. Upgrade when it pays for itself.
Starter
₦0 /month
Everything you need to test an idea.
- Founding interview and Business DNA
- 2 honest verdicts a day
- Daily mission and check-ins
- Money tracking
- 2 Content Lab reviews a day
Pro
₦5,000 /month
For founders running the business every day.
- Everything in Starter
- Unlimited-feeling partner chat
- 20 Content Lab reviews a day
- Weekly reviews and experiments
- Funding application drafts
- Morning push and WhatsApp reminders
Business
₦15,000 /month
For established brands and teams.
- Everything in Pro
- Highest limits
- Priority BASI website builds
- Early access to new features
Questions
Do I need a business already?+
No. Many founders start with nothing but an idea. RHEGA interviews you, judges the idea honestly, and helps you build the smallest version that can earn its first money.
Will it just tell me what I want to hear?+
No. That's the point. You choose how blunt it is, but in every mode it will tell you when something won't work — and then show you the version that could.
Can I talk to it in Pidgin, Yoruba, Igbo or Hausa?+
Yes. Choose the language your partner speaks, and talk to it with your voice instead of typing.
Is my business information private?+
Yes. Your workspace is private to you. If you create an account it's backed up securely so you can use it on any phone.
Does RHEGA guarantee success?+
No one honest can. RHEGA helps you see clearly, act consistently and learn from real numbers. The work is still yours.
How much does it cost?+
Starting is free. Pro is for founders running the business every day, and you can cancel anytime.
No idea is too small. Start where you are.
₦30,000 or ₦30 million — RHEGA plans with the money you actually have.
Start free